What They Have…”Not” How I Benefit

I learned so much when I stopped to read this vendor banner today at a manufacturer’s expo.

  • I learned that this company has…….wait for it: “sales reps.”
  • And they have…”customer support services”
  • And that they’re here to “partner with me” on the phone, online, or in-person.

Wow–I’m switching all my business over to them right away. Not.

If we’re gong to stand out and speak to our potential buyers–use a voice that matters to them. Speak to their bottle necks, pain points, liability areas, and profit compression.

Show how you can make your prospect’s life easier, safer, or more profitable.

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