What They Have…”Not” How I Benefit
I learned so much when I stopped to read this vendor banner today at a manufacturer’s expo.
- I learned that this company has…….wait for it: “sales reps.”
- And they have…”customer support services”
- And that they’re here to “partner with me” on the phone, online, or in-person.
Wow–I’m switching all my business over to them right away. Not.
If we’re going to stand out and speak to our potential buyers–use a voice that matters to them. Speak to their bottlenecks, pain points, liability areas, and profit compression.
Show how you can make your prospect’s life easier, safer, or more profitable.