What Are Your Company’s Values?

I think most lists of company values are crap.

Yes, I said “crap.”  Why?  Because, in my opinion–the lists are contrived from a random list of values that the leaders think “sound good” or would be good for the organization.


If you want to dig deep on this, spend 3 minutes at Jim Collins’ site to listen and learn about the absolute #1 best way in the world to select your company values:


In one sentence its this: “Examine your best employees and what makes them special–and take their list of collective values and attach them to your company.”

Hire to those values, promote according to those values…and your culture will flourish.

I’ve used Collins’ technique and can tell you it works…very well.

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