Permanent Whitewater

Throughout my career, it seems I’ve been engaged in continuous change. Whether it was developing a new channel model; helping market partners understand new ways of selling; or participating in the pioneering of a new program, product, or industry.

I like to say that “the smooth waters are behind us and there’s nothing ahead but permanent whitewater.” We all have to create change, adapt to change, and “live” change.

I reached into the archives this morning and found one of my favorite pieces that addresses man’s (and woman’s) reaction to change–and in some cases–their resistance to it.

From Machiavelli’s “The Prince”, Written in 1513

“And one should bear in mind that there is nothing more difficult to execute, nor more dubious of success, nor more dangerous to administer than to introduce a new order of things…..for he who introduces it has all those who profit from the old order as his enemies, and he has only lukewarm allies in all those who might profit from the new.”

“This lukewarmness partly stems from fear of their adversaries, who have the law on their side, and partly from the skepticism of men, who do not truly believe in new things unless they have actually had personal experience of them.”

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