Changing Minds Before Changing Methods

The topics of lean building, factory-built, prefab, off-site construction, waste reduction, and methods to reduce labor are not only matters of “process” evolution–but more importantly–“thought” evolution.  We need as many storytellers in this space as we do entrepreneurs and captains of the category.  And best when they’re the same person (i.e. Gerry McCaughey). And in our sales calls, presentations, and demonstrations […]

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Adding Value is Not An Option…

…adding value is the ONLY option. It’s intuitive to most that sales people we need to add value on every sales call and in every interaction with a customer or prospect.  We’ve got to be: Solving Educating Providing Helping Guiding Or any other combination of acts of service to our customers and prospects. What wasn’t at first intuitive to me […]

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What is Your Company’s “Falcon Heavy”

Did you see it?  Did you watch Elon Musk’s team launch the Falcon Heavy rocket into space?  The most powerful rocket ever conceived, designed and engineered, built, and successfully launched?  The implications and possibilities of this step, of this achievement are as Jack Welch said, “boundaryless.” What “Kick Ass Projects” Mean to Employees What what struck me with equal awe […]

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