Aligning Sales & Marketing and the Outputs They Deliver

The sales and marketing efforts need to be just that: sales AND marketing efforts aligned as one. The best marketing organizations collaborate with their sales counterparts to jointly create initiatives, lead generation, and mutually supported plans to help the sales organization present the company’s unique value propositions to the right audiences in the right always. Marketing’s focus on collateral, websites, […]

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Can You Look Around Corners?

Company sales reports look backwards.  P&L statements are a record of “what’s happened” up until now.  So how do you look around corners to predict the future? In the early and mid-2000’s, I learned the answer to that question.  Chris Walton and Rob Olander. Chris lead the company where we both worked–he as General Manager and I as sales manager from 2001-2003.  Chris’ financial […]

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