The Next Generation Beyond Consultative Sellers

Two great minds in the building materials industry are Mark Mitchell, the principal of Whizard Strategy, and Devon Tilly, creator of The Art of Construction podcast.  They drive the same theme when it comes to the selling expertise and behavior needed today. Both write or podcast on the value of the “Trusted Advisor” as opposed to a “sales rep.” You can check out […]

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Here’s to Everyone Who Tells a Story About Their Company

Brochures. Websites. Introductory sales calls. Presentations to a broad industry audience. These opportunities are far too often used by sales reps, marketing departments, and company leaders to provide a picture about themselves, what they make or do, how big they are, how many pins in the map they have. And not often enough do the messages make a statement to […]

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Aligning Sales & Marketing and the Outputs They Deliver

The sales and marketing efforts need to be just that: sales AND marketing efforts aligned as one. The best marketing organizations collaborate with their sales counterparts to jointly create initiatives, lead generation, and mutually supported plans to help the sales organization present the company’s unique value propositions to the right audiences in the right always. Marketing’s focus on collateral, websites, […]

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