What They Have…”Not” How I Benefit

I learned so much when I stopped to read this vendor banner today at a manufacturer’s expo. I learned that this company has…….wait for it: “sales reps.” And they have…”customer support services” And that they’re here to “partner with me” on the phone, online, or in-person. Wow–I’m switching all my business over to them right away. Not. If we’re going […]

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Here’s to Everyone Who Tells a Story About Their Company

Brochures. Websites. Introductory sales calls. Presentations to a broad industry audience. These opportunities are far too often used by sales reps, marketing departments, and company leaders to provide a picture about themselves, what they make or do, how big they are, how many pins in the map they have. And not often enough do the messages make a statement to […]

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