Here’s to Everyone Who Tells a Story About Their Company

Brochures. Websites. Introductory sales calls. Presentations to a broad industry audience. These opportunities are far too often used by sales reps, marketing departments, and company leaders to provide a picture about themselves, what they make or do, how big they are, how many pins in the map they have. And not often enough do the messages make a statement to […]

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The Big Miss

The goals and targets: Beating your competitor in the same market for the same customers under the same conditions. Executing successfully against a strategic initiative. Attracting great employees. Hitting the top line and bottom line numbers. Why do some “miss” on these while others hit it out of the park? Beating the Competition in the Battle for Customers Companies often plod ahead […]

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